Superior Receipt Book Co

Our company's focus on low prices, fantastic customer service, high quality products and free customization is the formula that has made us so successful for over 60 years. We have customers that have been reordering for over twenty years, and several of our employees have been with the company since the early 1970s. Today Superior Receipt Book Company uses cutting edge technology and maintains a huge customer base, but we still have the heart of the original company, operating out of a small garage. We take pride in the quality and service every single customer receives, and we continue to integrate cherished family values into all of our business practices. Superior Receipt Book Company was founded by Thomas Birkhold in the early 1930s, working out of his garage in Nottawa, Michigan. He designed and instituted the very popular receipt book format that continues to be a part of the company to this day. Thomas was working full time at a paper mill, so his brothers John, Ralph, and Clifford sold the receipt books throughout Michigan, Ohio, and Indiana. Thomas died an untimely death in 1940, so his brother LeRoy relocated it to the "Back Room" of his house in Centreville, Michigan. LeRoy Birkhold worked at a pattern shop in Kalamazoo, Michigan, so his son Bill and daughter Jean, both in high school, assisted in processing orders. Each order was customized to every client's specific needs, as they still are today. Then they were hand-fed through a printing press, then collated, punched and bound into books. Only when they reached LeRoy's exacting standards were the orders considered complete. Bill also traveled in his uncles' footsteps, selling receipt books from state to state during summer breaks from school. The company also generated sales with the company's first mail campaign. Family members would contribute by collecting phone books while vacationing in various states, and LeRoy would select a customer base, such as attorneys, and send literature to them.

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